| ※整體計畫中文摘要 |
| 本計畫臺灣觀光經營管理專科學校「原住民觀光企業育成中心」建置計畫,獲教育部補助三百萬元,本校配合款六十萬元,本計畫執行期間自九十三年六月至九十四年六月。摘要如下;(關鍵詞:原住民、育成中心、觀光) |
| 本校所處之東部地區為原住民之主要聚居地,鑑於原住民地區觀光產業之日益興盛,惟在原住民觀光人才之培育方面卻未見落實,本校遂於93年度爭取並獲教育部發展學校重點特色專案計劃補助,成立全國首創之原住民觀光企業育成中心,以觀光為發展主軸,在此基礎下擬定未來發展目標,期能培育觀光產業所需之基礎與中級專業人才,落實產學合作精神,促進區域觀光產業之發展。 |
本計畫首先執行資本門方面:
| 為有效推動日後原住民觀光產業之創業育成,成立原住民觀光企業育成中心,整合校內現有科系專業設備,再添購補強育成所需之專業設施與整修相關教學場所。 |
| 1.
整合現有設施:配合育成需要整合校內科系專業設備,如利用多媒體專業教室、虛擬攝影棚進行網路行銷課程,配合語言專業教室與地理資訊教室進行觀光能力培養,透過實習中、西餐教室、實習烘焙教室、實習調酒教室、實習旅館、國際青年來華旅遊中心、觀光導覽教室、體適能中心進行觀光相關領域之專業技能培育等。 |
| 2.
建置專業育成輔導室:針對原住民五大觀光產業領域,於中心內設置民宿輔導室、生態旅遊輔導室、農特產銷輔導室、特色餐飲輔導室及手工藝輔導室。 |
| 3.
設置行政支援設備:配合專案輔導之需求,設置多媒體會議室與圖書資訊室,並添購相關行政庶務設備。 |
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本計畫在經常門部分:
| 主要以課程相關講師費、工作費與教材費為主,中心課程規劃重點在於,結合本校觀光、餐飲、行銷、財金、人資專業之教師,彙整政府政策方向及考量地方特色,針對原住民地區開辦農特產、手工藝、特色餐廳、民宿、產銷班、生態旅遊等技能訓練班。再者,根據行政院原住民委員會所推動之促進部落產業整體發展計劃,輔導部落特色之景觀、療養、遊憩等目標產業,開辦「訓用合一」之創業育成專班。最後,仿效台北市原住民企業顧問團模式,提供下列振興原住民企業輔導措施: |
| (1)設立創業諮詢服務專線由專人解答原住民創業問題。 |
| (2)提供原住民企業長期輔導企業成果維護及追蹤。 |
| (3)定期現地拜訪原住民部落社區,針對原住民企業問題與對策,廣納原住民建言,作為未來業務規劃之重要參考。 |
本計畫已完成之六個育成輔導班
1.特色餐飲班
原住民具有其特殊餐飲文化,特結合本校專業師資與業界實務人士,開辦特色餐飲創業育成班。 |
2.民宿創業育成班
東部地區具有得天獨厚之民宿發展環境,結合花蓮縣觀光旅遊局與臺灣省鄉村民宿發展協會之專業資源,開辦民宿創業育成班。 |
3.民宿經營管理班
鑑於花蓮南區民宿產業之蓬勃發展,特與玉山國家公園及南區部落工作者合作於南安遊客中心,開辦民宿經營管理班。 |
4.生態旅遊班
東部地區為臺灣生態之淨土,如何輔導原住民妥善利用先天優勢,在兼顧生活與保育下,發展生態旅遊,特與荒野協會合作,開辦生態旅遊經營班。 |
5.手工藝班
原住民手工創作豐富且多元,為培育更多原住民在兼顧藝術與生活下,發揮潛能進行藝術創作,特與壽山教會合作,開辦原住民手工藝班。 |
6.創業班
若干人空有一技在身卻苦於不善經營,本中心特結合東華大學育成中心之專業師資,開辦觀光創業班,協助學員進行創業工作。 |
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| ※整體計畫英文摘要 |
| The project of “Aboriginal Tourism Industry Incubator Center Construction” of Taiwan Hospitality and Tourism College(T.H.T.)was subsidized of 3 million NT dollars by Ministry of Education, and the T.H.T. supported with 600 thousand NT dollars. The project was conducted from June 2004 to June 2005. (Key words: Aborigines, Incubator Center, Tourism) |
Introduction:
Taiwan Hospitality and Tourism College(T.H.T.)is located at the east Taiwan where gathers the most aboriginal tribes. However, the prosperity of tourism industry in aboriginal areas does not go together with the training of aboriginal tourism specialists. As a result, T.H.T. made proposals in 2004 and sponsored by Ministry of Education with the program of “school specialized development project.” As being the first Aboriginal Tourism Industry Incubator Center, tourism is the axis as well as the fundamental base. Goals and tasks were determined under this base in the hope of training professionals with middle and high levels. As a result, the industry and the academics can cooperate and the regional industry can be developed. |
In the aspect of Capital:
| The “Aboriginal Tourism Industry Incubator Center” was established to promote business creating in the aboriginal tourism industry. The Center integrates the existing equipments and further replenishes the professional facilities and educational sites. |
| 1. Existing equipments integration:Courses conducted with the professional equipments achieve remarkable success. For example, the Internet marketing courses were given in multi-media studio and fictitious film studio while the professional abilities and skills classes were conducted in language studio, geographical information classroom, Chinese and Western cooking classroom, baking classroom, drink blanding classroom, campus hotel, East Taiwan Travel Center for International Youths, Tour Guiding classroom and fit center. |
| 2. Professional incubation guidance room establishment: Cooresponding to the five main aboriginal tourism fields, “B&B guidance room,” “Eco-tourism guidance room,” “Agriculture specilities marketing guidance room,” “Specialized meal guidance room” and “handicrafts guidance room” were set up in the Center. The B&B guidance team had guided and directed locally and the teams of specialized meal guidance and handicrafts guidance had finished the final result publish. |
| 3. Administrational equipments supports: Multi-media Conference room and Library Information room were added and administration-used equipments were purchased to meet the needs of the projects. At the mean time, the books and apparatuses had been purchased and maintained by specialized personnel. The equipments were operated well. |
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In the aspect of Currents:
| The spending was mainly distributed in instructing fees, working pays and material fees. Combining the professional faculty of Taiwan Hospitality and Tourism College (T.H.T.) in tourism, food & beverage, marketing, finance, and human resources and considering the government policy and local characteristics, the courses were planned with the focus of conducting technical trainings of agricultural specialties, handicrafts, specialized meals, B&B, marketing and eco-tourism. |
| Furthermore, according to the project of “Tribal Industry Integration Development” from Aboriginal Council in Administration Yuan, the “training-applying” incubation courses were conducted for directing subjected industries of tribal special landscape, therapy and recreation. Finally, the Center imitated the mode of Taipei aboriginal business consultant and provide the following guidance and measures: |
| (1) Business Creating Consulting Service Line was opened for ansering questions related to aborigines create business. |
| (2) Provide the long-term maintaining and tracking for the guidance results of aborigianl enterprices. |
| (3) Regularly visiting aboriginal tribes and communities, collecting suggestions of the aboriginals for problems and resolutions of aboriginal enterprices and references to future planning. At the moment, the Center had directed business creating team from T.H.T., Souling, and Fenglin and also completed the result publish . |
Six incubation guidance classes:
1.Specialized meal
class:
The class combined the special food culture of the aboriginals, professional faculty and industry specialists. The first training phase and the final result publish had been conducted. |
2.B&B business creating
class:
The course integrated the east environments which are richly endowed by nature for B&B development and the professional resources from Tourism bureau of Hualien County and Taiwan Province B&B Development Association. The course of B&B management and operation had been given in the school. |
3.B&B management
class:
With the vigorous development of B&B in South Hualien, the Center cooperated with Yushan National Park and tribal workshops to conduct the B&B management course in Nan An Tourist Information Center. |
4.Eco-tour
class:
Cooperating with Wilderness Association, the course was to direct the aboriginals how to live sustainably in the last Elysium in Taiwan and how to develope Eco-tour. The class had been given as planned. |
5.Handicrafts
class:
Coolaborating with Shoushan Church, the handicraft course was successfully conducted with the aim of living with the arts. The creating products made by participants decorated T.H.T. with dimensional and abundant aboriginal arts. |
6.Tourism business-creating
class:
The Center connected to the professional faculty of the Incubator Center of National Dong-Hua University for tourism business-creating class. The purpose of the course is to assist participants, who possess skills but cannot apply, to start business. The class had been conducted successfully. |
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